Multi Channel Marketing: Goals
You Realize the Full Potential of Your Brand
You multiply the opportunities by increasing the number of avenues to which your customers have access to you. You achieve this by increasing the number of channels through which prospects can contact you and by connecting all channels.
This site offers you some ideas, insights and tips on how to use multi channel marketing in such a way that it helps you to
- Communicate more effectively
- Gain more impact
- Reach peak performance
- Achieve results
- Enhance customer loyalty
- Strengthen market share
- Increase product revenue
- Become more successful
What is Multi Channel Marketing?
The "Seamless Customer Experience": Your success will depend on the customer experience you're able to create
Multi Channel Marketing (MCM), or multichannel management or cross channel (sometimes abbreviated as Cx) strategy means interacting with prospects and customers via various platforms or channels with the objective to make it easy for a customer to buy or order or be informed.
In other words, multichannel marketing is accommodating the customer's choice such as websites, emails, events and face-to-face conversations.
To be effective, multichannel marketing needs to deliver consistent messages and offerings through all channels. Your goal is to provide a great customer experience - independent of the channel the customer is using.
Input versus Results
You should clearly distinguish between "Input" and "Results" achieved. "Input" can be described by activities carried out or tasks undertaken. "Results" for our purposes are always business outcomes.
Although common-place in some companies, input measures are always inappropriate for evaluating business outcomes. You can be very busy, but it is important what you are busy about.
For example: If you are visiting the wrong physicians or using the wrong channels, it does not matter how many hours or euros you are spending - the impact will be very low.
From a company's headquarters point of view, there are things even more important than revenue generated: Cash-flow and return on investment.